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5 Strong Reasons Why Video Marketing is Important

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  Leveraging the power of video has been a vital component of any successful B2B marketing campaign over the last decade. Without videos, you cannot increase engagement across different marketing channels and drive leads for your product or service. So, to expand your marketing strategy in 2023, you must prioritize your video marketing strategy above all else. Brands' videos include social media, explainers, presentations, testimonials, and ads. But why is it essential for your business? A 2023 study suggests that 96% of marketers use videos as an essential digital marketing strategy. At the same time, investment in top video marketing tools and ROI has skyrocketed. To understand the change in marketers’ mindset, let’s take a look at this chart –   In this blog post, we’ll discuss five strong reasons why video important is essential. Investing in it will help you with your brand visibility and growth. Let’s get started! Why Should Video Marketing Be an Important Marketing Strategy

How to Create a Marketing Report in 3 Simple Steps

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  Are you struggling to create a good marketing report? You may have no idea where to start, and the blank document in front of you may feel a bit, well, terrifying. We know exactly how that feels.  You’re wondering what metrics to include, how to organize different sections, and if the visualization will be comprehensive enough.  And the clock is ticking. But don’t worry. We’ll help you save your time and avoid stress by showing you exactly how to create a marketing report that’s accessible, actionable, and easy to understand. Let’s dive in! Step 1: Pick the Right Tool Visual representations of your data help you analyze your performance better. That’s why it’s important to choose a tool that allows you to present your metrics both numerically and visually. You will also benefit from choosing an all-in-one tool that lets you gather information from all your marketing channels in one place. That’ll work much better than jumping from one window or tab to another and wasting your time i

Revealed: Top 3 Basics of 3D and AR for eCommerce

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  How does it feels to try on your preferred product virtually before buying it online? It’s awesome, right? This is the advantage of using 3D and AR visuals. Visual eCommerce has revolutionized customer expectations about online shopping by using augmented reality (AR) and 3D visuals which are embedded on website pages and mobile apps. The aim is to give customers a graphical and interactive representation of products. Customers are the deciding factor that made 3D/AR technology a compelling force in online retail. Based on the most recent report from SAP/eCommerce Foundation 2019 USA eCommerce Report, highly engaged customers spend 60% more per transaction and buy 90% more frequently. Before you get started with 3D and AR on your eCommerce store, let’s take a look at the must-have basics for 3D and AR for eCommerce. Basic #1: A digital roadmap Before using 3D and AR on your eCommerce website, you must have a roadmap. There are numerous moving parts present in Augmented rea

SIX KEY SIGNS YOU’RE IN A TOXIC WORKPLACE

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After spending some time being unemployed, you’ll be tempted to take any job you see. In modern societies, the time we spend in the workplace is not negligible. A third of our time disappears while we are engaged in tasks at our work place . Being happy at work is important to have good self-esteem and to feel fulfilled with ourselves . However, on many occasions , the quality of employment is really low. When we speak of a toxic workplace. W e refer to those positions in which a series of characteristics are fulfilled that negatively affect the psychological health of the employee. If the situation continues for some time, it  is likely that obvious signs of psychological wear  and  tear   will appear , and even health problems  may appear . Listed below are signs to check out to detect a toxic workplace.   Key Signs of a Toxic Workplace   In t his article , we are going to discover  some signs that indicate that you are suffering the consequences of a toxic job . We

Backlinks Explained in Fewer than 140 Characters

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  There are numerous ways to boost your site’s SEO and publishing new high-quality content top the list. Can you guess the next important factor? Yes, it’s having a great link network. You might not know this but having a site with a large number of links from high-authority is advantageous. It’ll rank higher than one with fewer backlinks. Not to talk of links from less relevant sites. Before delving into ways you can build an effective link network, let's take a look at what backlinks are. What are Backlinks? Based on popular opinion, Backlinks are links between websites. Do you have an external link on your site? That’s a backlink for the target site. The moment another website links to yours, you have a backlink too. Backlinks have a role to play in how search engines rank your site. Does it have a positive impact always? Definitely not. You need to get links from high-authority websites that people trust. Here are two steps to take to build a backlink network;

Your Most Common Social Media Marketing Questions Answered

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Finding it hard to solve your social media marketing problems? Can’t find the answers you’re seeking for? Find answers to the most commonly asked social media marketing questions... Daily, many questions and inquiries fill my inbox and nevertheless I respond to each one of them and direct every single of them to suitable guides, blogs, and websites for additional information. The only blemish is that it might take several days to reply occasionally, though sometimes I wish I had a marketing FAQ's page. Which lead me to this. I’ve gone through months of emails to discover and answer your most commonly asked social media marketing questions. Please note; I also receive questions about ads, content marketing, funnel building, and marketing generally. Search through our blog soon to view the common questions on these subjects answered too. In a situation where you have unanswered questions about social media, are just beginning, or would love to find additional information